The Path to Trusted Health Care Law Advisor

Jennifer Hutchens presented at the American Health Lawyers Association's annual meeting. She and her co-presenter:

• Reframed business development activity as helping and adding value with every interaction.
• Shared ideas and approaches for staying in touch with contacts and moving your business development opportunities forward in incremental steps.
• Discussed best business development practices for setting up relationships across organizations and between professionals (e.g., outside and in-house counsel) for success and to drive better results.
• Presented practical business development skills and strategies for having difficult conversations, navigating conflicts, and managing objections (e.g., other-centered problem solving; use of the Platinum Rule; and effective avenues for giving and receiving feedback).