An All-Natural Program on Deception Claims

Stephen Feldman presented at the North Carolina Bar Association's 2022 Antitrust & Complex Business Disputes Law Section Program. Broad conduct standards in state statutes like N.C. Gen. Stat. § 75-1.1 invite a wide range of suits, including claims about deceptive practices. Feldman's session addressed one type of frequently litigated deception claim: allegedly misleading food labels. He discussed theories and defenses that plaintiffs and defendants raise in these types of claims and considered how variations in state-law standards affect strategies and outcomes.