Wake Forest University Charlotte Center, Summer Immersion Program, “Representing Drivers in NASCAR”

Stokely G. Caldwell spoke at the Sports Industry Management Institute session of the Wake Forest University Charlotte Center Summer Immersion Program. Sessions were held in June and July, 2015, and Stoke participated in both sessions. The program offered rising high school sophomores, juniors and seniors the chance to dive deep and explore a particular field of study. Those selected for the program enjoyed access to world-class faculty, resources, industry professionals and a one-of-a-kind view from inside a career field.  Core topics covered were:

• Sports and Business Law
• Marketing, Media, Communications and Sales
• Sponsorships
• Team, League and Player Promotions
• Community Relations
• Finance and Contract Negotiations
• Facility Management
• Brand Management

Mr. Caldwell's topic was "Representing Drivers in NASCAR."