Trademarks in Motorsports: Creating and Protecting Your BrandPDF
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Concord, NC 28027
Matthew B. Efird and Lani Barnes spoke at the North Carolina Motorsports Association Seminar on August 20, 2014. The presentation "Trademarks in Motorsports: Creating and Protecting Your Brand" included a brief overview of various types of intellectual property protection available to brand owners as well as a deeper review of the creation and protection of trademarks. It specifically addressed commonly asked questions regarding trademarks, including what to consider when creating a trademark, is trademark registration necessary, what are the benefits of registration and how the process works.
For more information, please visit the NCMA website.